Dedicated Delivery to Apple Stores across Europe

With a heavy calendar of promotions and product launches lined up throughout the year, iconic technology brand Apple needs to ensure their Point Of Sale materials and marketing literature arrive at each of their stores at a very specific time, and in perfect condition.

Contracted by Apple’s marketing agency, Firstpoint operates a dedicated delivery service to their client for an end-to-end solution and complete peace of mind.

If your business is in Retail, then you will know that coordinating a product launch or marketing campaign to be rolled out across a far-reaching portfolio of stores, can be a logistical nightmare, not to mention the additional complexity of current EU trade and Customs rules!

Completely devoted to the safe and efficient transportation of a client’s consignment, and through careful route planning and dedicated transport, a dedicated courier service is often preferred by many businesses operating in the Retail sector due to the time-critical and complex nature of their consignments.

Duncan Wilmot, Operations Director for Firstpoint speaks about their work for Apple: “Due to the stature of the customer and the critical nature of ensuring the marketing material is made available on a very specific day, the roll out lends itself very much to using dedicated transport. The main challenge for these types of projects is identifying the routes and allocating the vehicle/driver early enough to provide this information for the processing of the documentation.”

Apple’s most recent roll-out program saw Firstpoint deliver to 39 Apple stores across Europe using 8 dedicated vehicles and delivering into 8 different countries including France, Spain, Belgium, the Netherlands, Denmark, Luxembourg, Czech Republic and Holland.

All materials are shipped by dedicated road transport via carefully planned routes direct to the installation teams.  Firstpoint processes all export documentation and liaises with the relevant customs agencies in Europe to clear for delivery, removing all the hassle from the client.

In our client’s words, “We love the fact that Firstpoint takes care of everything for us – they plan, manage and execute the whole schedule, whilst providing us with almost immediate journey notifications as and when a consignment is collected, cleared at customs and delivered.”

With a nationwide network of over 4,000 professional couriers, delivery to 220 countries by air, road or sea, access to over 75,000 European wide vehicles which range from a small van to an articulated lorry, and real-time GPS tracking, Firstpoint is your perfect partner for all your logistics needs.

Get in touch today to discuss your next complex delivery challenge. Call us on 0345 030 3777 or email us at